Press

Press/Marketing

Telegram Facebook Twitter

Marketing Strategy

Unlike most businesses that hire a marketing team to build a sales and marketing strategy, we have a community-driven approach to grow and thrive. Instead of just determining the customer lifetime value and customer acquisition costs within each of these industries or cities, we're allowing our community to onboard members, providers, and customers to the platform and network and get rewarded for it. Members will benefit from adding value to the organization for a lifetime.

UNIT focuses on working with influencers, as well as micro-entrepreneurs who can support viral growth. Instead of merely depending on our marketing team and marketing strategy, we focus on ensuring that we have a strong viral coefficient. Every person who comes onto the platform is motivated to invite and refer other people so that they benefit from the value being created and ensure the growth of the community and ecosystem.

Branding

(We're currently in the process of redesigning our current branding. Stay tuned!)

Feel free to reach out if you're keen to collaborate on marketing, branding tasks, and create new ones as we make progress together.

Important branding elements (most of them will be moved completely to GitHub over time)

Branding Bible

Logo Assets

Social Crypto Hashtags:

When used correctly, hashtags can be an effective way to grow your reach, encourage engagement, and get discovered.

⁃ Instagram accepts 30 #s but don’t do it on caption keep it clean using only 5 #s. Post the other 25 #s as the first comment.

⁃ For Facebook they don’t work - use the ones that send a message.

⁃ Twitter don’t over use it - keep relevant to the post. Use maximum 5#s.

⁃ LinkedIn no limits but keeping classy is key - use maximum 5 #s

(Hashtags structure)

Signature tags (5 #s to post with the caption)

#unitglobal #unitcommunity #connectwithunit #buildinganewworld #tokenize

Base tags# (A group of 20 tags to be posted as the first comment)

Group 1

#defi #financialfreedom #financialeducation #cryptomaniaks #cryptoexchange #altcoins #decentralized #blockchaintechnology #blockchainnews #futureeconomy #womanincrypto #futurism #equalityforall #cryptostartups #sustainabilitymatters #tokeneconomy #stakeholdereconomy #bethechange #thefutureisnow

Group 2

Subject related tags

(Add 5 popular #s about the subject of the picture/post.)

Blockchain technology & Cryptocurrencies & tokens-

#bitcoinnewsdaily #Bitcointrade #bitcoinexchange #eth #binance #coinbase #polkadot #btc

Sustainability-

#sustainablelifestyle #fightclimatechange #wastefree #ecoconscious #sustainabledevelopment #reducewaste #climateaction #sustainablity #sustainable #sustainableliving

SDGs & DAOs - decentralized autonomous organizations - #dao#sdgs

Relevant news tags - #gamechanger

Masters - #unituniversity #unitmasters

Target Persona Deck

All information regarding our target personas are collected here, from the overall umbrella persona to the more specific target personas such as investors, providers, customers etc.

Umbrella Persona

The Umbrella Persona defines the general appearance, communication and taglines we are using on the Website and Social Media. It is designed to speak to an audience which is affected by one or more problems we solve. We are including a wide audience, but narrowing it down as much as possible.

What does our persona want?

Equality Connection Transparency Opportunity Freedom

What does UNIT provide? What main problem do we solve?

We connect people globally in local communities

Give access to_______

What is the antagonist to UNIT, the complete opposite that is causing the problem above?

Disconnection (from ourselves, our community, our economy, our ecological surroundings, ...)

How does disconnection make our persona feel?

Helpless, Alienated, Insignificant, Limited, Captured